Rail Europe

Salesforce.com and Emailvision have helped Rail Europe in providing support for the development of its B2C sales and in improving the management of its indirect sales channel

Without the full integration of the Salesforce.com CRM with Campaign Commander, we would not have been able to implement customised email campaigns in-house nor been able to communicate so effectively with our partners. Without these specialist tools, we would today not be ready to work on optimising these activities and on the quality of our CRM data.

Arnaud Lesellier

Distribution Systems Manager, Rail Europe 4A, Paris

Challenges

Supporting the development of new tools linked to direct online sales
Improving communications with partners and distributors
Finding a single marketing tool which could be used in all business areas and international offices

Benefits

Opportunity to internally create mass e-marketing campaigns covering millions of B2C multi-currency, multilingual contacts throughout the world
Marketing team being able to provide Salesforce users across all 4 continents with HTML templates, marketing and business copy, and newsletters pre-tested for deliverability by the various IAPs
Ability to measure ROI and to track the campaigns implemented on Salesforce using Campaign Commander, providing detailed statistics
In-house competence improvements in new activity areas
Improvements in the productivity, quality send frequency of newsletters being sent to partners and customers

Key features

Sending of Emails
Message personalisation
Reporting

About Rail Europe 4A – international operator

Rail Europe 4A is the world leader in the field of European railway product distribution.

Created in 1995, Rail Europe 4A is a joint venture between the French (SNCF) and Swiss (CFF) national rail companies. The company’s commercial objective is to distribute and promote European and non-European railway products throughout:

Asia
Australia & New Zealand
Africa & the Middle East
Latin America

The company headquarters is located in Paris and it has representative offices in Tokyo, Seoul, Hong Kong, Sydney, Mumbai, Dubai &Buenos Aires. The company's world-wide distribution network is also known as Rail Europe 4A.

Rail Europe 4A’s sister companies cover additional markets: